If you’re planning on attending a writers’ conference to learn more about writing as well as pitch your book to agents and editors, make sure you brush up on some etiquette and strategy basics before you go.
Being prepared and knowing what agents and editors expect could make the difference between a great pitch and a mediocre one.
I’ve put together this list of do’s and don’ts based on my own experience, but you don’t have to just take my word for it. Keep reading for advice from literary agents themselves on how to make sure you have the best and most productive event experience possible.
Are you ready for your next writers’ conference?
What to do at a writers conference
- Do practice your pitch in advance. You want to be able to converse with an agent without rambling.
- Do be able to explain what your book is about in one sentence. (This is called “a log line.”)
- Do go to as many educational sessions as possible to learn from authors, agents and editors — and take notes. You’ll get insights that help to perfect your book and your pitch, and you may learn which agents might be good fits for your book.
- Do bring business cards in case an agent asks for one.
- Do your best to be friendly and open. Smile!
- Do dress the part. You don’t need a fancy dress or a three-piece suit, but don’t come looking like you just woke up. Remember that an agent is looking for a business partner.
- Do bring some extra cash. In addition to buying some books at the event, you’ll also want to schmooze and make writer friends. Often, that means gathering at a hotel bar with other attendees and ordering something while you get to know one another. Occasionally these social events attract agents, but they’re also great places to meet writers who, over time, can give you referrals.
- Do read other writers’ blog posts describing their experiences at conferences before you go, so you can get a better sense of how to best spend your time. Especially seek out writers who’ve met with agents at the conference in previous years.
What NOT to do at a writers conference
- Don’t pass agents or editors any pages during a pitch. Agents can’t carry around sample pages from all the writers they meet. They’d collapse from all that weight, and it would make their suitcases explode.
- Don’t come to a meeting with an agent with a long, rambling pitch. Aim to discuss your book and yourself in 90 seconds.
- Don’t skimp. Most conferences charge a base fee to attend, and then they charge for add-ons, including pitches to agents, critiques or the fancy dinner with the evening keynote speaker. If you can swing it money-wise, take advantage of all aspects that you believe can help you.
- Don’t be afraid to start conversations — whether with industry professionals or fellow scribes. Be bold, but use your best judgment. Don’t pitch an agent in the bathroom or interrupt someone’s conversation to step in and introduce yourself. Creating such an awkward moment will work against you.
- Don’t monopolize an agent’s time. If you sit down at a table and an agent joins you and others, know that most if not all of the people next to you will want to chat with the agent. Be respectful and don’t dominate her attention for long periods of time. Hogging an agent’s time doesn’t make a good impression.
Pitching tips from literary agents
“Relax. We are people, too, and we are there because we want to meet you and find someone to represent. Some conferences do a better job than others in preparing writers for these things, but just remember to be yourself. Act professionally and remember the more relaxed you can be about things, the better for both parties.”
— Elisabeth Weed (The Book Group)
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“Make sure I represent your genre to make the best use of your money and time. If you encounter an agent [including me] that dismisses you because they don’t handle your genre, ask if you can practice your pitch or ask their general advice.
“I suggest every writer take advantage of agents at conferences, even if your work isn’t ready; this is good practice, and an agent may ask to see your work when it’s ready. Many of the writers I have signed I have met at pitch sessions.
“My best advice is to practice and hone your pitch well before you attend the conference. Practice out loud, in front of people, and practice a shortened version in case we meet in the elevator. A composed, professional-appearing author will live on in my mind. Focusing your pitch on plot, themes and premise will help you communicate it effectively.
“Lastly, never pitch an agent in the bathroom.”
— Elizabeth Kracht (Kimberley Cameron & Associates)
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“Don’t read from a page in your notebook! If I ask you what your book is about and you can’t tell me the plot in a concise, compelling way without reading word for word from your notebook, then don’t bother.”
— Jennifer De Chiara (Jennifer De Chiara Literary)
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“I love when someone meets me with a big smile. Always take a deep breath before you approach an agent — and smile. This makes me feel relaxed and in turn will make the author feel relaxed — and that is the only way you are able to really connect and share your story.
“I’ve had authors sit down with something to prove or even with a bit of anger or defensiveness. This does not work. I spend most of my time trying to deflect this energy and it takes away from the purpose of the meeting. Keep in mind that we are here to meet you and we are hoping to find a match.”
— J.L. Stermer (Next Level Lit)
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“Relax, make it conversational and not too plot-heavy. Try to condense your pitch into the equivalent of a pitch letter or jacket flap copy. Anything longer is unnecessary for the limited time. Leave time to discuss.”
— Stacey Glick (Dystel & Goderich)